About Us

Fittest50 is founded by 2 passionate entrepreneurs, Chris and Mark. We are dedicated to helping men over the age of 45 live their best lives by providing personalised training, nutrition, guidance, and support. Our mission is to inspire our clients to improve their overall health and wellbeing, achieve their goals, and create a sustainable lifestyle that promotes happiness and fulfilment.

We believe that every man has the potential to live a life full of vitality and energy, and our team of experienced coaches is dedicated to helping our clients unleash their full potential and transform their lives both physically and mentally.

All of this will be tracked in real time science backed data, all being personalised and structured from day one, with initial at home finger prick blood testing to work out the best personalised ongoing nutrition program.

All clients will have access to the Fittest 50 app, with their own unique members login access to view and track their personalised training&nutrition program, all this will be managed with their dedicated online trainer where you will have daily whats app checkins and weekly calls to keep you on track.

Chris

Hi there! My name is Chris, having dedicated the last 15 years of my career from working within the Health&Fitness industry, now I dedicate my passion to helping men over 45 get into their fittest shape possible, both physically and mentally.

Over the years I have seen the fitness industry was letting men over 45 down (and it still is!). Itʼs focused on the quick, easy wins – creating diets for people in their 20s and 30s who see results quickly and easily – whilst ignoring those people whom itʼs harder to get results for, this is why I came up with Fittest50 to help change this and help as many Men as possible. Also, A massive foodie who likes to balance it out by lifting weights, hiking and dog walks.

Mark

Hi there! My name is Mark Ames and I am a former royal marine commando, author and contributor to sorted mens magazine and a health and fitness coach dedicated to helping men in the 45 to 60 range achieve optimal health and wellness.

As a man in my 50s, I understand the unique challenges that men face when it comes to maintaining good health. From busy schedules and work demands to family obligations and social pressures, it can be tough to prioritise your health and wellbeing.

That's why I'm here to provide you with the guidance and support you need to take control of your health and live your best life. Whether you are looking to lose weight, build muscle, improve your energy and testosterone levels. I will work with you to develop a personalised plan that meets your individual goals. As a health and fitness coach I have helped with hundreds of men optimise their health, I take an holistic but scientific approach to wellness, focusing on developing habits around, lifestyle, nutrition, exercise, sleep, stress management and more, and provide you with the tools and resources you need to make lasting lifestyle changes.

One of my core beliefs as a coach is that healthy living should be enjoyable and sustainable. That's why I emphasise the importance of finding activities and habits that you genuinely enjoy and that fit in to your unique lifestyle, you can cultivate a healthier, happier and more fulfilling life at any age. So if you are ready to prioritise your health and well-being and achieve your dream goals, I am here to help. Let's work together to create a blighter healthier future for you.